Join The Team
Available Positions
Job Title: Social Media Manager
Location: Remote, but willing and able to occasionally travel around NC
Employment Type: Full-time
About Coolbnbs
Coolbnbs is a fast-growing hospitality platform that connects travelers with unique and exceptional stays across the South East. We pride ourselves on delivering memorable experiences, tailored to the modern adventurer. Our mission is to create extraordinary travel moments while fostering a sense of community and belonging.
We’re looking for a Social Media Manager who’s excited about driving brand awareness, engagement, and growth across multiple platforms. If you have a proven track record of building strong social media followings and orchestrating impactful campaigns, we’d love to hear from you!
Key Responsibilities
- Social Media Strategy: Develop, implement, and manage effective social media strategies aligned with Coolbnbs’ brand vision and business objectives.
- Content Creation: Plan and create engaging content (visuals, videos, copy) for platforms including Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and YouTube.
- Community Management: Monitor and respond to comments, messages, and reviews in a timely and brand-consistent manner.
- Growth & Engagement: Drive follower growth, engagement rates, and conversions through innovative social media campaigns, contests, collaborations, and influencer partnerships.
- Analytics & Reporting: Track and analyze key social media metrics, providing regular performance reports and actionable recommendations for improvement.
- Trend Monitoring: Stay updated on the latest platform developments, social media trends, and best practices to keep our brand ahead of the curve.
- Cross-Functional Collaboration: Work closely with the customer service and Management teams to maintain brand consistency and execute integrated campaigns.
Required Skills & Experience
- Proven Track Record: Demonstrable experience managing and growing social media accounts, with concrete examples of successful campaigns or significant follower engagement increases.
- Platform Expertise: In-depth knowledge of Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and YouTube, including trends, tools, and best practices on each platform.
- Content Creation Skills: Strong copywriting and storytelling abilities, with an eye for design and familiarity with basic graphic design or video editing tools (e.g., Canva, Adobe Creative Suite).
- Analytical Mindset: Ability to interpret social media data, derive insights, and adjust strategies to optimize results.
- Project Management: Strong organizational skills, ability to manage multiple projects at once, and deliver on deadlines.
- Brand Voice & Aesthetic: Keen understanding of brand voice and aesthetics, ensuring a consistent Coolbnbs presence across all platforms.
Preferred Qualifications
- Experience in travel, hospitality, or lifestyle brands
- Experience working with influencers or brand ambassadors
- Knowledge of SEO principles and how social media integrates with broader marketing initiatives
What We Offer
- Opportunities for professional development and career growth
- Collaborative and dynamic work environment
- The chance to shape the social presence of a rapidly growing travel brand
- Travel perks and unique stay experiences at Coolbnbs properties